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In the age of social media, influence has become loud. Everyone has followers, everyone is posting, and everyone is selling something. But real influence is not noise. It is alignment. It is the quiet power of trust, relevance, and consistency. In Ghana’s fast-evolving digital space, finding the right influencers for your niche can make the…
In today’s digital economy, influencer marketing is no longer a luxury reserved for multinational brands with deep pockets. In Ghana, from Accra to Kumasi, from Takoradi to Tamale, influencers are shaping opinions, driving conversations, and influencing buying decisions every single day. Whether it is a fashion brand in Osu, a fintech startup in East Legon,…
The International Sickle Cell Centre is calling for more support for people living with sickle cell in the country. According to the organization, the lack of support from the government for such people has resulted in many of them being abused and even accused of witchcraft in many communities. Speaking at a medical outreach programme…
