In today’s digital economy, influencer marketing is no longer a luxury reserved for multinational brands with deep pockets. In Ghana, from Accra to Kumasi, from Takoradi to Tamale, influencers are shaping opinions, driving conversations, and influencing buying decisions every single day. Whether it is a fashion brand in Osu, a fintech startup in East Legon,…
Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and maps. Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Here’s how to optimize your Business Profile through Google My Business:…
Many brilliant minds—doctors, engineers, academics, and tech experts—remain broke or live paycheck-to-paycheck despite high IQs and impressive credentials. The real reason isn’t lack of skill or effort; it’s lack of proper financial structure and habits. In this guide, we’ll explore the top reasons why smart people stay broke and share actionable steps to break the…
